New Users
Make the first week unforgettable.
The fastest way to a loyal customer is a moment of WOW early — not in year one. We find where your onboarding goes flat, and turn it into a moment they'll talk about.
Fast Time to WOW
The clock starts at signup.
Every new user asks one silent question in their first session: was this worth it? The teams that win answer it in minutes, not months — with a moment that lands before the novelty wears off.
Speed
A first real ‘aha’ inside five minutes — no demo, no setup wizard, no dead air.
Feeling
One designed moment worth screenshotting, and a first failure handled so it builds trust.
Momentum
A named moment they get hooked, an early win you actually celebrate, and a human at the right time.
The onboarding evaluator
Score your onboarding out of 12.
Great onboarding isn't about features. It's about the moments a new user actually feels something. Answer 12 questions about your product as it works today.
Five minutes. Be honest. The gaps are the point.
Already sold? Skip the score and go straight there.
Speed
How fast do they feel it?A brand-new user reaches their first real ‘aha’ moment in under 5 minutes, without a demo, a sales call, or a setup wizard.
There is zero dead air between signing up and getting value. No unexplained waiting, loading, or ‘we’ll email you when it’s ready.’
The very first screen after signup shows them something, not nothing. The empty state is designed, not blank.
They get to a win without your help. No required onboarding call just to see what the product does.
Feeling
Does anything actually land?There is at least one moment designed to delight. A spot where a new user would smile, screenshot, or tell a colleague.
The product does something for the user that they expected to have to do themselves.
When something goes wrong in the first session, the failure is handled in a way that builds trust instead of ending the relationship.
A first-time user is never made to feel dumb. No jargon, dead ends, or ‘you should already know this’ moments.
Momentum
Do they come back?You can name the single moment that turns a curious signup into someone who’s hooked, and you know where it happens in the flow.
New users hit an early milestone worth celebrating (first project, first result, first invite) and you actually mark it.
Someone reaches out as a human, at the right moment, in a way that feels personal rather than automated.
You’ve watched a real new user go through it recently. A fresh set of eyes, not you narrating your own product.
Answer all 12 to see your score.
Your number, what it means, and the specific boxes still open.
Your score appears right away. No spam, and nothing you have to wait for.
First-run gifting
Turn day one into a moment they talk about.
A physical WOW that lands in the first week does what no in-app tour can: it makes a new user feel chosen. We design the gift and the moment so your onboarding is remembered, not just completed.
Send one to your next cohort of new customers, or build it into your activation flow. You cover the gift. We design the moment.
Design my first-run WOW
Tell me a little and I'll come back with what your first week could feel like.